In part one of this series it was shown how page load times can have a drastic impact on the number of viewers visiting a website. Even a second or two more of load time can have a large effect on the number of viewers. This article will focus on several practical ways to shorten page load times, and therefore: get more viewers to your website.
Method 1: GZIP Compression
GZIP compression is a compression method that can shrink files by up to 70%, but still retain full quality. Loading a smaller file always means fast load times. If hosting your own website, you should start using GZIP compression on your servers immediately. If not, you should ask your web host to start using it. Click here to run a test to see if your website already uses GZIP compression
Method 3: Image Compression and Resizing
Image editing programs such as Photoshop have a “Save for Web” option. This always images to take up much less space on a server, while still looking almost identical in quality. Images should also always be resized to their intended size before uploading them to a server. HTML allows for easy resizing of images on a web page, but this only effects how an image looks, not its actual size. A web browser still has to load the entire full size image from the server, and then check the HTML code to see if it needs to make it smaller. By resizing images before uploading them to the server, you will save precious load time on your web pages.
Method 4: Fast Upload Time on Servers
You cannot control the internet speed of the viewers visiting your website, but you can control the speed of your servers. A fast upload speed is absolutely essential in delivering content rapidly to viewers. Also ensure that your servers have a high bandwidth connection, so they can service many viewers at once without slowing down. You want the fastest upload speeds, and the most bandwidth possible to ensure that your internet connection is never the bottleneck when providing content for viewers. Packetworks specializes in providing high bandwidth connections that have the highest upload and download speeds possible.
Decreasing page load times often requires a combination of many tweaks, rather then one simple change. Ensure your websites are properly coded, use image and file compression, and are equipped with the fastest upload speeds and the most bandwidth possible.
To see the effect of slow page load times, view previous article: Better Website Creation: Reduce Page Load Times
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